Alcides Fonseca

Late last year, we introduced our newest tool for YouTube's content identification and management system, Video ID. While we have long provided copyright owners with similar content policies and tools, Video ID was revolutionary because it provided real choice and control to content owners by combining a sophisticated policy engine with cutting-edge video matching technology. With the other tools in our content ID system, Video ID helps content owners decide exactly what they want done with their videos, whether to block, promote, or even—if a copyright holder chooses to license their content to appear on the site—monetize them.

We've been curious to see what copyright holders would choose. Would the vast majority of partners block user-uploaded videos? Or would they embrace Video ID as an opportunity to generate revenue and exposure for their content online?

As it turns out, our partners are choosing the latter, monetizing 90% of all claims created through Video ID. This has led directly to a similarly significant increase in monetizable partner inventory, as our Video ID partners are seeing claimed content more than double their number of views, against which we can run ads. This means that if a partner has, say, 10,000 views of its content, leaving up videos claimed by our system will lead to an average additional 10,000 views of that same content. We call this "partner uplift," and for some partners we've seen uplift as high as 9000%.

Access to our copyright management tools is open to all rights owners, regardless of whether they choose to license their content to YouTube. But it's clear to our 300+ Video ID partners that our technology has created a framework that allows copyright holders to sanction the creativity of their biggest fans. These partners now have a new way to successfully distribute and market their content online, and with the help of our users, they are finding Video ID critical to discovering such opportunities.

You can learn more about our content identification and management system on its new home page.

Posted by David King, YouTube Product Manager

A leading surgeon today revealed he has carried out cosmetic surgery on schoolgirls who were being bullied because of their appearance.

Thanks to Rachel for:

Este protótipo da Phillips está dando o que falar e provocando muitos suspiros de desejo, tanto em geeks como em loucos por design. Os fones de ouvido Holedar, do designer Yoonsang Kim, destacam-se pelo diferencial inusitado na parte mais tradicional do acessório: a parte que vai no ouvido.

Sua forma vazada não apenas é mais higiênica (menos área de contato, menos bactérias) como também é muito prática: os fones se encaixam como em um colar quando não estão em uso. 

Outro ponto muito inteligente é que sua forma também ajuda o branding da empresa. O formato em “P” remete diretamente à marca, mesmo que o logo não esteja assim tão aparente. Tão bacana! Não vejo a hora de encontrá-los a venda por aí!!!

via Yanko Design e Core 77 

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Free update to Panic’s excellent $99 “hyphen-busting all-in-one web development app”. New features include Subversion support, multi-file search and replace, and much-improved syntax coloring.

I wrote about Coda 1.0 in April last year.